NYC Undercurrent's Mike Arauz stops by #inbend @adfed to share his networking concepts via social media approach. Mike talks to us about old media transition challenges, new platforms like @foursquare and certainly building 'community through networks' vs. a demographic based ad approach.
Mike and his firm have created innovative social media programs for large brands such as Cliff Bar, Ford Fiesta, GE, etc...
www.undercurrent.com
www.adfedco.org, www.localbuttah.com
